Moroccanoil Blonde Perfecting Purple Shampoo 200ml
Fight brassiness in blonde, lightened brunette, and grey hair with this sulfate-free purple shampoo. Featuring deep violet pigments to counteract unwanted yellow and orange tones, this professional-strength tone-correcting shampoo helps you maintain your ideal haircolor between salon appointments. The gentle formula cleanses without drying and contains ArganID™ to help repair hair from the inside out.
After only 1 use:
- 91% said that Moroccanoil Blonde Perfecting Purple Shampoo refreshes dull highlights*
- 92% said brassiness was toned down on blonde or grey hair*
*In an independent study on consumers ages 18–65, after 1 application.
Why Lissom loves it: Launched in 2020, this purple shampoo's advanced formulation offers professional-strength tone correction but is still gentle and nourishing. Which means that in addition to brass reduction, you should experience healthier looking and feeling hair with more shine, depth, and dimension.
Massage through wet hair and scalp. Leave on for 3–5 minutes. Rinse well. Follow with your favourite Moroccanoil Conditioner.
- ArganID™ Technology: positively charged micro-capsules are attracted to the negatively charged hair fiber, infusing the antioxidant powers of argan oil into the cortex of the hair while simultaneously helping to repair and seal the cuticle.
- Violet Pigments: impart color and visual effect, enhancing depth, dimension and providing a natural-looking sheen. These rich, iridescent pigments also have a satin luster and superior coverage properties.
All Ingredients: AQUA/WATER/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, COCAMIDOPROPYLAMINE OXIDE, PARFUM/FRAGRANCE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ARGANIA SPINOSA (ARGAN) KERNEL OIL, PEG-40 HYDROGENATED CASTOR OIL, ACRYLATES COPOLYMER, PEG-150 DISTEARATE, GLYCOL STEARATE, HYDROXYACETOPHENONE, ALGIN, GLYCERIN, CHITOSAN, TRIDECETH-9, C12-13 PARETH-9, C11-15 PARETH-7, C12-16 PARETH-9, SILICA DIMETHYL SILYLATE, ISOPROPYL ALCOHOL, TRIDECETH-12, CITRIC ACID, COCONUT ACID, COCAMIDOPROPYL DIMETHYLAMINE, CAPRYLYL GLYCOL, CETRIMONIUM CHLORIDE, SODIUM GLYCOLATE, CI 60730 (EXT. VIOLET NO. 2), TRIMETHYLSILOXYAMODIMETHICONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, PHENOXYETHANOL, CHLORPHENESIN, POTASSIUM SORBATE, SODIUM BENZOATE, ALPHA-ISOMETHYL IONONE, LINALOOL. MOPPS02
How does purple shampoo work?
It’s actually color theory. You might remember the color wheel from your elementary school art classes. And if you remember the color wheel, you might remember that colors that are opposite each other on that wheel cancel each other out. That’s the general idea behind purple shampoo: the purple color of the product cancels out the yellow and orange tones in your hair.
Bonus: In addition to counteracting brassy tones, the iridescent violet pigments in Blonde Perfecting Purple Shampoo enhance the depth and dimension of your haircolor and provide a natural-looking sheen to help your highlights shine.
Will it turn my hair purple?
The short answer is no—in most cases, the only visual effect will be diminished brassiness. However, the intensity of the purple pigments is directly affected by the porosity of your hair. If your hair is highly porous, you may want to play around with the leave-on time. The less time the shampoo spends on your hair, the less likely it is you’ll see any purple in the final result.
Who can use Blonde Perfecting Purple Shampoo?
Anyone who wants to diminish warm tones in their hair! It’s suitable for all hair types and formulated to work on blonde, lightened (including lightened brunettes), and grey hair.
How often should I use Blonde Perfecting Purple Shampoo?
It varies depending on your starting shade and the amount of brass reduction you hope you achieve. We recommend starting with every third wash and experimenting to find out what works best for you.
How long should I leave it in my hair?
This shampoo should be massaged throughout wet hair (and your scalp) like any other shampoo, then left on for 3–5 minutes. Follow with your favourite Moroccanoil conditioner.
Purple shampoo is known to be drying. Will I have the same experience with Blonde Perfecting Purple Shampoo?
No—that’s actually one of the main issues Moroccanoil wanted to address when this product was created. Because most people who use purple shampoo colour their hair, Moroccanoil wanted to create a formula that was as nourishing as possible. For that reason, their Blonde Perfecting Purple Shampoo is sulfate-free and color-safe. It also contains ArganID™ technology to infuse argan oil deep into the hair’s cortex, helping to seal the cuticle and impart brilliant shine.