The beauty of beauty is that it is a confidence booster: it makes you feel good. We talked amongst ourselves on what “beauty” is in our eyes when starting Lissom Beauty, and agreed that it is so empowering to prioritise the act of self-care, hence why we came up with Lissom’s philosophy: “It’s all about you.”. Whether it be through skincare, haircare, makeup or wellness, it's so important to put time into you. There's absolutely nothing wrong with investing energy in your beauty routine, and you should take pride in that process. We all have things we're trying to work on loving a bit more, but embrace our natural beauty and try our best to take care of our appearance because it makes us feel good!